Archive for February, 2014

3 Tech Trends to Watch in 2014

Published under Now Trending,SaaS on

Some say that the largest tech trend of 2013 was the evolution of the 3D printer, analytic services and crowdfunding tools. All of these were aimed to help develop and improve the spectrum of small business. Yet, in 2014, the trends seem to point towards technology and the spread of mobile development.

Erica Swallow, SXSW Accelerator Board Member, asked small-business owners about what trends we should look for in 2014 and this is what they came up with.

1.SaaS Stampede

Many small-businesses will be using cloud based software as a service (SaaS) products. TCN, which uses cloud based call center systems for both their inbound and outbound call centers, is one example of what these businesses will be looking to have in the near future. SaaS products in the cloud are also less expensive than downloadable services.

2. Funding Fiesta

Platforms like Kickstarter and Indiegogo have given a plethora of small-businesses an opportunity to grow and expand, often times raising thousands of dollars by getting the right message out there. The trend for 2014 leans more towards online banking and easier access to get loans from banks for small-businesses. There are already startups like Kabbage and OnDeck that have offered small business easy access loans online. Many feel that larger banks will begin to offer online accessible loans this year. Continue Reading »

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How to Make Google’s Algorithm Work for You

Published under Call Centers,Cloud Technology,Now Trending on

Every company wants to stay competitive, yet how to do it is the hard part. The key to any good business is finding the right balance between short-term needs and long-term development. If a company’s website plays a role in marketing or branding efforts, it should take a look at Google’s algorithm and stay connected to what they are doing.

Phil Laboon, CEO of Eyeflow, gives us five ways to keep your small business afloat and use Google to our own advantage in this article published to OPEN Forum.

Follow Google algorithm modifications. Google is continually changing and improving keyword searches to perfect this business model. They will continually block out sites they deem spam-filled, fraudulent, or even not very well-constructed. The great thing about Google is that it is pretty transparent when it comes to what they consider best practices. All you need to do is pay attention and stay ahead of the game.

Adapt quickly to new technology. This is one is pretty simple but I still feel people overlook it. One way that TCN has adapted quickly to the changing market is with its virtual call center software and cloud SaaS products. The keyword here is “scalability” when it comes to keeping up with new technology and your company. Responsive web design and engaging your consumer is so important in today’s world. The word “responsive” has been a hot topic ever since Google said that they preferred responsive design. Continue Reading »

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